Honeywell Safety & Productivity Solutions wanted to launch its latest technology breakthroughs and evolving portfolio in a way that was as innovative as the products it was unveiling. Weber Shandwick executed a strategic integrated campaign centered on three live broadcasts which targeted decision-makers across the supply chain, including manufacturers, distribution centers, retailers and more. The three broadcasts in 2017 resulted in 530,000 viewers worldwide, hundreds of articles, and most importantly, 2,200 sales leads that resulted in a ten-fold ROI in revenue for the business.