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MINNEAPOLIS

STORYTELLERS

CREATORS

PROBLEM-SOLVERS

COLLABORATIVE

CURIOUS

THOUGHTFUL

WE ARE

MINNEAPOLIS

STORYTELLERS

CREATORS

PROBLEM-SOLVERS

COLLABORATIVE

CURIOUS

THOUGHTFUL

Built for The Age of Disruption

You might know us as one of the Twin Cities’ leading communications and marketing services firms. But we’re so much more than that. With data as a driver and culture as our foundation, we analyze, strategize, integrate and create to deliver deeper engagement and enduring results for our clients.

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RECENT WORK

HONEYWELL GOES LIVE

Honeywell Safety & Productivity Solutions wanted to launch its latest technology breakthroughs and evolving portfolio in a way that was as innovative as the products it was unveiling. Weber Shandwick executed a strategic integrated campaign centered on three live broadcasts which targeted decision-makers across the supply chain, including manufacturers, distribution centers, retailers and more. The three broadcasts in 2017 resulted in 530,000 viewers worldwide, hundreds of articles, and most importantly, 2,200 sales leads that resulted in a ten-fold ROI in revenue for the business.

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NEWS

Does Your Company Practice What it Preaches?

Employers today have a significant credibility gap. According to a survey conducted by our research division KRC Research, just 19% of employees perceive a strong match between how their employer presents itself externally and what they are…

Is ROX the new ROI? Measuring Brand Engagement In the Storytelling Age

In today’s digital environment, brands interact with customers across multiple touch points, on multiple channels and along unique journeys. In fact, customers are increasingly involved in helping co-create the brand experience when they…

Shrinking Newsrooms: PR Specialists Outnumber Journalists 6-to-1

Although it’s not news that the newspaper industry has been shrinking, it is startling to see that decline put into context relative to the public relations industry. Public relations jobs exceed reporting jobs by 6.4-to-1, according to…

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