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If at First You Don’t Succeed, Fail Fail Again

South By Southwest is certainly a meeting of firsts. I experienced my fist virtual reality experience thanks to Google Cardboard (flying through trees!), my first oculus rift endeavor courtesy of NASA (walking on the moon!), and then there were the…

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Case Study: Translating Complex Science into an Engaging E-Newsletter, American College of Surgeons

Since 2007, Weber Shandwick has partnered with the American College of Surgeons (ACS), the largest professional membership organization of surgeons in the world, to heighten visibility of its member contributions to patient care and make ACS a leading voice for…

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South by Southwest Interactive 2015 Recap

Coming hot off the heels of South by Southwest Interactive (SXSWi) 2015, I arrived back to Minneapolis feeling invigorated, inspired, and positively exhausted. This was my second year attending the conference in Austin, Texas, and I can easily say this…

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Weber Shandwick Named PR Agency of the Year at 2015 PRWeek Awards

Weber Shandwick, one of the world’s leading global public relations firms, has been named 2015 PR Agency of the Year by PRWeek. The firm was also named Large PR Agency of the Year during the 2015 PRWeek Awards ceremony. In…

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#crisis2020 SXSW Dispatch: Know Your Kryptonite, or, Nine Questions You Should Be Asking About Your Crisis Plan

When issuing a complaint via Twitter, 72 percent of customers expect a response within the hour. Sixteen percent of employees have posted public criticism of their employer online. What is your plan for managing internal and external communications effectively when issues…

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