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Weber Shandwick’s Firebell wins Adweek Project Isaac Award for Invention

NEW YORK, September 19, 2014 – We’re proud to announce that Firebell, Weber Shandwick’s proprietary crisis simulation software and crisis preparedness training, has won the 2014 Adweek Project Isaac Award for PR Invention in the Best Practices medium for its…

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Media Relations in 2015

Reflecting on media relations in 2015

Weber Shandwick’s origins are anchored in public relations. Our DNA is structured around what can loosely be referred to in 2015 as “earned media” but more accurately focuses on building and defending reputations and driving audiences to action through any…

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Greg Swan at CES 2015

Bigger, better and more: CES 2015

The Consumer Electronics Show (CES) is the annual international destination for the most forward-looking technology each year, and Weber Shandwick supports clients on the ground and remotely each year. But we also view the show as a look into what’s…

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Leveraging the Gen X Retirement Market: From Overlooked to Opportunity

Leveraging the Gen X retirement market: from overlooked to opportunity

As the first wave of Gen Xers turns 50 this year, this generation is well-positioned to receive retirement planning products, services and advice from financial services providers. Yet, an audit of U.S. financial company websites revealed that only half of…

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National Retail Federation looks at the year ahead

In mid-January the retail industry showed up 33,000 strong for the National Retail Federation’s Annual Convention and EXPO in New York City. Also known as The Big Show, the convention brings retail minds from around the globe together to see…

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