A Look Back At Telling Your Story 2018


On April 20, Weber Shandwick Minneapolis hosted its annual Telling Your Story workshop for the 26th time. The workshop is a free, daylong event designed to help local nonprofits, as the name suggests, tell their organization’s story more effectively. Throughout the workshop, nonprofits connected with Weber Shandwick employees who advised attendees on a variety of communications strategies and topics.

Participants kicked off their day with a wide-ranging panel discussion on culture – how nonprofits can stay relevant amongst ever-changing trends, and leverage those trends in useful, strategic ways. The panel was emceed by Minneapolis’ Head of Strategic Planning, Chris Bearg, and saw representatives from Milkweed Editions, Events by Lady K, Twin Cities United Way and the Citizens League.











From there, nonprofits split up into breakout sessions covering everything from social media 101, to crafting key messages that connect. The sessions were facilitated by a variety of staff members, and helped smaller groups of nonprofit representatives learn best practices, tools and strategies for meeting their communications objectives. Nonprofits were then connected with Weber Shandwick employees in a more intimate 1:1 setting, where they could ask anything and everything about how to best move their communications forward.

The workshop came to a close with a keynote presentation from KARE 11’s Jana Shortal. Jana gave a very open and honest assessment of the current media landscape, tips on how to best pitch media and an inside perspective on how news organizations are combating “fake news.” Her best tip: “To find the right match for your story, you need to play journalist Tinder.”











In all, the 2018 Telling Your Story workshop was yet another rewarding experience for Weber Shandwick Minneapolis. Helping local nonprofits is a tradition we’re incredibly proud of, so if you know of an organization we could help next April, please let us know.

For more information about Telling Your Story, click here.