David Krejci

David has 19 years of Public Relations experience, 17 at Weber Shandwick in Minneapolis, where he leads the Creative Experience team. This team ensures all our campaigns are led by strategic planning and creative direction. David also created and leads firebell, Weber Shandwick’s global crisis training program, and is a member of the North American digital leadership team for the agency.

Blog Archives

The $2,499 Rabbit Hole

As you may have heard, more than 1,300 new generic top-level domains have been approved for use by ICANN, the governing body for such decisions. (gTLDs are the .com, .net, .org part of our web vernacular). Problem is, many of…


Media Relations in 2015

Reflecting on media relations in 2015

Weber Shandwick’s origins are anchored in public relations. Our DNA is structured around what can loosely be referred to in 2015 as “earned media” but more accurately focuses on building and defending reputations and driving audiences to action through any…