Kelly Rousseau


Blog Archives

The Whole Idea: An Approach That Resonates Across Channels

Over the past decade, a shift has occurred in consumer behavior that requires marketers’ attention. Rather than responding to an ad and making a purchase, consumers have become engaged. They’re uncovering a brand’s entire existence, and buying what that brand…

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Weber Shandwick Awarded Prestigious Industry Honors

While Hollywood’s awards season may have already wrapped-up, the communications awards season is in full swing, with Weber Shandwick getting off to a fast start for 2018. Ad Age recently published its 2018 A-List Agency Standouts list – which celebrates…

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Bringing the Bold North to Life at Super Bowl LII

The calendar may have flipped to spring, but Minneapolis and the greater Bold North are still celebrating a successful, albeit cold, Super Bowl LII. While our hometown Vikings didn’t make the big game, Weber Shandwick Minneapolis had plenty to be…

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New Faces and Promotions

Over the past few months, Weber Shandwick Minneapolis has been pleased to welcome a number of new colleagues to our team, in addition to promoting some very well deserving existing colleagues. Evan Miller recently joined the organization as Vice President,…

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