Meghan DeFrance


Blog Archives

Meet Our 2018 Pro Bono Client, AMAZEworks

This year, the Weber Shandwick Minneapolis pro bono program was focused on supporting nonprofits in Minnesota working at the core of civility – organizations who promote youth education and development, leadership development, cross-cultural understanding, and diversity and equity, to name…

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To Reach Audiences Authentically, Consider a Brand-Led Movement

In today’s crowded marketing environment, how can brands connect authentically with their audiences? According to Chris Bearg, head of strategy for Weber Shandwick Minneapolis, a brand-led movement can elevate the importance of issues critical to an organization’s success, without over-emphasizing…

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A Look Back At Telling Your Story 2018

  On April 20, Weber Shandwick Minneapolis hosted its annual Telling Your Story workshop for the 26th time. The workshop is a free, daylong event designed to help local nonprofits, as the name suggests, tell their organization’s story more effectively.…

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Lessons from ISU’s Greenlee Summit

As the journalism landscape continues to evolve and the lines between earned, owned and social become blurred, it’s essential to stay up-to-date with the latest trends to best serve our clients. A few weeks ago, a team of Weber Shandwick…

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