Entries by Nate Paulson

Minneapolis Deepens Public Affairs and Change Management Expertise

Exciting news! Three senior hires have recently joined the Minneapolis office, deepening our expertise in public affairs and change management. Rachel Zakariasen, former director of change communications for Medtronic, joined as senior vice president, change management and internal communications, United Minds in March. Strategic communications and public affairs veteran Ted Davis, of Davis Communications Management, […]

Celebrating Two National PRSA Silver Anvil Wins

The Weber Shandwick Minneapolis office and our client partner National Pork Board (NPB) were awarded two National PRSA Silver Anvil Awards in Content Marketing and Business-to-Business Marketing for work on the Insight to Action (I2A) campaign, a data-driven approach to help retailers, foodservice operators, packers and producers create profitable growth with pork. As America’s demographics […]

Clients and Teams Honored with Numerous Awards

We’re honored to work with clients doing meaningful work in their communities and industries, and it’s an added bonus when that work is recognized by our peers. This spring, our clients and teams received a variety of national and local awards for their work. At this year’s PRovoke SABRE awards, we were recognized with our […]

Helping Appetite for Change Fulfill its Mission

In 2019, the Weber Shandwick Minneapolis pro bono program wanted to partner with an organization that focused on youth education initiatives that help close the education achievement gap. We found that partner in Appetite for Change, a North Minneapolis based, non-profit organization whose mission is using food as a tool for building health, wealth, and […]

Shrinking Newsrooms: PR Specialists Outnumber Journalists 6-to-1

Although it’s not news that the newspaper industry has been shrinking, it is startling to see that decline put into context relative to the public relations industry. Public relations jobs exceed reporting jobs by 6.4-to-1, according to the U.S. Census Bureau. That’s more than triple the same ratio 20 years ago, when PR jobs outnumbered […]

From KOLs to COLs: Reaching Connected Physicians

More than 80 percent of physicians hear about new technology and advances from colleagues, according to a survey by Wolters Kluwer Health. Brands wanting to engage in these peer-to-peer conversations are increasingly establishing relationships with COLs, or connected opinion leaders – the social media savvy physicians who have a strong following among their peers. While […]