Entries by Nate Paulson

Shrinking Newsrooms: PR Specialists Outnumber Journalists 6-to-1

Although it’s not news that the newspaper industry has been shrinking, it is startling to see that decline put into context relative to the public relations industry. Public relations jobs exceed reporting jobs by 6.4-to-1, according to the U.S. Census Bureau. That’s more than triple the same ratio 20 years ago, when PR jobs outnumbered […]

Say Hello to Andy Thieman, Executive Creative Director

In the latest move to deepen our integrated service capabilities, we are thrilled to announce the hiring of advertising veteran Andy Thieman as Executive Creative Director. Andy is an established creative with 20 years of experience building thoughtful, multi-platform brand campaigns for Fortune 500 consumer packaged goods and retail giants such as Target, Best Buy, […]

From KOLs to COLs: Reaching Connected Physicians

More than 80 percent of physicians hear about new technology and advances from colleagues, according to a survey by Wolters Kluwer Health. Brands wanting to engage in these peer-to-peer conversations are increasingly establishing relationships with COLs, or connected opinion leaders – the social media savvy physicians who have a strong following among their peers. While […]