Consumer Engagement


Blog Archives

Greg Swan at CES 2015

Bigger, better and more: CES 2015

The Consumer Electronics Show (CES) is the annual international destination for the most forward-looking technology each year, and Weber Shandwick supports clients on the ground and remotely each year. But we also view the show as a look into what’s…


NRF Big Show Logo

National Retail Federation looks at the year ahead

In mid-January the retail industry showed up 33,000 strong for the National Retail Federation’s Annual Convention and EXPO in New York City. Also known as The Big Show, the convention brings retail minds from around the globe together to see…


Content Therapy: tips for the content marketer in 2015

The Minnesota Interactive Marketing Association (MIMA) hosted Kristina Halvorson to discuss content strategy for 2015. Halverson quite literally wrote the book on content strategy for the web and here are a few tips she shared with the 400+ people in…