Our client engagements begin with a strategic planning and creative process that closely examines the client’s brand, category, culture and competition through the lens of its target audiences. We start with research to gain audience insights to determine specifically where and how your target audiences prefer to be engaged with by brands or organizations.
Our strategic planners analyze audience data sets from best-in-class tools to determine the answers to questions like:
- What’s important to each of your relevant audience groups?
- What kind of content should be produced, both in substance and tone?
- How and where to distribute content strategically in the places where audiences are most likely to consume and engage with it?
- Who are the most influential voices to help drive action across the broader spectrum?
From this work, a creative engagement platform is developed that is based on the uncovered beliefs, habits and behaviors of your target audience, coupled with the business and communications objectives. Utilizing a growing bench of creative talent, which includes creative directors, designers, copywriters and art directors, our campaigns ensure true business results based on data-based creative expressions.
Matt Horton joined our Creative Experience team this month as Senior Vice President/Creative Director. Matt’s pedigree is extensive. He has nearly 20 years of experience along creative lines, including creative director leadership roles at Carmichael Lynch, FCB Global, Leo Burnett, Campbell Mithun…
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