Creative Expression

Our client engagements begin with a strategic planning and creative process that closely examines the client’s brand, category, culture and competition through the lens of its target audiences. We start with research to gain audience insights to determine specifically where and how your target audiences prefer to be engaged with by brands or organizations.

Our strategic planners analyze audience data sets from best-in-class tools to determine the answers to questions like:

From this work, a creative engagement platform is developed that is based on the uncovered beliefs, habits and behaviors of your target audience, coupled with the business and communications objectives. Utilizing a growing bench of creative talent, which includes creative directors, designers, copywriters and art directors, our campaigns ensure true business results based on data-based creative expressions.



Featured

Blog Archives

Paris

As the dust settles in Austin, Texas…

SXSW 2016 takeaways: Can you make someone cry in one minute? It’s hard to have a “big takeaway” from SXSW because there’s so much going on there. To do the perfunctory summation: virtual reality is really gaining momentum, brands must…

READ MORE >>


NerdCon3

We are all made of stories: A recap from attending NerdCon

Storytelling is an art we, as communications professionals, learn to master more and more every day. Whether it’s taking a client’s mission and putting it into an engaging video to be shared on social, or finding an emotional connection to…

READ MORE >>


Gail Heimann

Gail Heimann named to The Holmes Report’s 2015 Innovator 25 List

Weber Shandwick President Gail Heimann has been named to The Holmes Report’s 2015 North America Innovator 25 list. The third annual list celebrates and recognizes 25 individuals who have elevated innovation and pushed boundaries within the public relations industry. The Holmes Report recognized…

READ MORE >>


Clinton Forry

Clinton Forry joins creative experience team as Vice President of content strategy

  Clinton Forry has joined Weber Shandwick as Vice President of content strategy. Forry has 15 years of experience working at various firms, including Ameriprise Financial Services, Brain Traffic and Public Radio International. He strives to help clients create content strategies…

READ MORE >>


Matt Horton headshot

Matt Horton joins Weber Shandwick as SVP/Creative Director

Matt Horton joined our Creative Experience team this month as Senior Vice President/Creative Director. Matt’s pedigree is extensive. He has nearly 20 years of experience along creative lines, including creative director leadership roles at Carmichael Lynch, FCB Global, Leo Burnett, Campbell Mithun…

READ MORE >>

12