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Wanna get creative? What to do before you brainstorm

It was almost 10 years ago when I joined the ranks of agency life. At that time, what seems like a lifetime ago, my colleagues and I were still lost in the daily task of pushing out press releases. We…

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Media Relations in 2015

Reflecting on media relations in 2015

Weber Shandwick’s origins are anchored in public relations. Our DNA is structured around what can loosely be referred to in 2015 as “earned media” but more accurately focuses on building and defending reputations and driving audiences to action through any…

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