Crisis Management & Communications

“It can take 20 years to build a reputation and only five minutes to ruin it.” — Warren Buffet.

A crisis often exposes weaknesses in an organization that aren’t apparent until it’s too late. We help you prepare ahead of time by developing the company culture, planning and systems on which you can rely when the unexpected happens.

Our crisis management experts have years of experience in conducting vulnerability audits to identify gaps in existing crisis plans, and developing response plans that suit the unique qualities of your company. We’ve worked with clients in a wide range of industries, including agriculture, manufacturing, retail, aviation, government, technology, financial services and non-profit fields.

To ensure your spokespeople handle interviews deftly, we conduct media training. To give you real-time experience responding to an online crisis, we have a proprietary crisis training experience called firebell, winner of PR WEEK’s PR Innovation of the Year and the Adweek Project Isaac Award for Invention. From preparedness for to management of issues and crisis, our team has the experience to help our clients manage their reputation online and off.




Blog Archives

Lawyers in wonderland: In-house legal counsel, social media and crisis preparedness in 2015

Lawyers really matter a lot in a company’s crisis preparedness. In addition to being sources of legal insight and strategy, they’re routinely looked to for advice on risk identification, planning and mitigation. They deploy their legal acumen to guard confidential…


Weber Shandwick’s ‘firebell’ receives MSPBJ Eureka! Award for Innovation

The Minneapolis/St. Paul Business Journal (MSPBJ) presented Weber Shandwick Minneapolis with a 2015 Eureka! award for the innovation of its proprietary crisis simulator, firebell. The award was announced May 15. The Eureka! awards recognize ingenuity and activity of startups, new…


The $2,499 Rabbit Hole

As you may have heard, more than 1,300 new generic top-level domains have been approved for use by ICANN, the governing body for such decisions. (gTLDs are the .com, .net, .org part of our web vernacular). Problem is, many of…


#crisis2020 SXSW dispatch: Know your kryptonite – Nine questions you should be asking about your crisis plan

When issuing a complaint via Twitter, 72 percent of customers expect a response within the hour. Sixteen percent of employees have posted public criticism of their employer online. What is your plan for managing internal and external communications effectively when issues…


#crisis2020 predictions from SXSW: real-time video

Just a few minutes ago, I watched a CNBC reporter interview the founder of @AppMeerkat in a behind-the-scenes livestream before the live TV interview. If anything signals the future of crisis communications in a real-time media environment, this is it. Just more…