Digital & Social Strategy


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#crisis2020 predictions from SXSW: real-time video

Just a few minutes ago, I watched a CNBC reporter interview the founder of @AppMeerkat in a behind-the-scenes livestream before the live TV interview. If anything signals the future of crisis communications in a real-time media environment, this is it. Just more…


In2 Innovation Summit encourages advocating internally and embracing participation

Last week, Erin Amend and I had the privilege of attending the In2Summit and In2SABRE Awards in San Francisco. To crudely sum up the summit: build advocacy internally and embrace participation. All of the speakers agreed that marketing and public relations are no…


Firebell Logo

Weber Shandwick’s Firebell wins Adweek Project Isaac Award for Invention

NEW YORK, September 19, 2014 – We’re proud to announce that Firebell, Weber Shandwick’s proprietary crisis simulation software and crisis preparedness training, has won the 2014 Adweek Project Isaac Award for PR Invention in the Best Practices medium for its…


Media Relations in 2015

Reflecting on media relations in 2015

Weber Shandwick’s origins are anchored in public relations. Our DNA is structured around what can loosely be referred to in 2015 as “earned media” but more accurately focuses on building and defending reputations and driving audiences to action through any…