Employee Engagement

Employees are a company’s first and most powerful advocates. Your employees can execute or impede business strategy; deliver or withhold the brand promise to customers; interact with trade unions and social groups; talk to the media and the community; and influence friends and family to support or boycott the company’s stock, products or services. As never before, every employee is now a global broadcaster for your organization.

Whether you’re building one powerful brand voice, rolling out a change management initiative or communicating your corporate vision, your success will depend on your ability to engage employees and activate them as advocates on your behalf. The Employee Engagement & Change Management specialty at Weber Shandwick Southwest helps clients manage two of their most precious assets — their people and their reputations. Through seasoned counsel, strategies, programs, and tactics, we expertly deliver across organizational, cultural and geographic boundaries.

Weber Shandwick’s unique approach to Employee Engagement & Change Management, combined with our collective experience and expertise, helps clients in a wide range of industries engage employees and move their organizations forward.


Blog Archives

Communicators learning from comedians, No Boundaries

What communicators can learn from comedians

Effective communication from improv Second City is an improvisational comedy enterprise well known for training the likes of Tina Fey, Amy Poehler, Steve Carell, Stephen Colbert, Mike Myers, Chris Farley and most recently Weber Shandwick Minneapolis’s very own, Heidi Bobier.…


Advertising Age names Weber Shandwick a 2015 Best Place to Work

Weber Shandwick was named one of the Best Places to Work in Advertising & Media by Advertising Age for the second year in a row. Advertising Age pointed to Weber Shandwick’s success in fostering an open environment around the world, highlighting its programs that encourage…


Minnesota Public Relations blog takes 5 minutes with a legend: Sara Gavin

Be insatiably curious. Listen well. Embrace the ride. These are just a few pointers from Sara Gavin, president of Weber Shandwick North America, in her latest interview with the Minnesota Public Relations blog after receiving the Donald G. Padilla Distinguished Practitioner…


Weber Shandwick Minneapolis attends Twin Cities MERGE

Weber Shandwick Minneapolis and Twin Cities MERGE

“We have no hope of solving our problems without harnessing the diversity, the energy and the creativity of all our people.”- Roger Wilkins The power of diversity and inclusion in our industry is immeasurable. To harness that power, Weber Shandwick…


Sara Gavin awarded prestigious Women in Business Career Achievement accolade

Weber Shandwick North America President Sara Gavin celebrated alongside colleagues, family and friends as she was named the 2015 Women in Business Career Achievement winner by the Minneapolis/St. Paul Business Journal. The award recognized an industry-leading executive for her professional…