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No Boundaries: London Calling

This year Weber Shandwick brought back No Boundaries, a program that provides a stipend and five extra PTO days to employees to pursue a personally and professionally enriching experience. Katherine Hauser, a member of Minneapolis’ strategy team, was selected for…

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Meet Our 2018 Pro Bono Client, AMAZEworks

This year, the Weber Shandwick Minneapolis pro bono program was focused on supporting nonprofits in Minnesota working at the core of civility – organizations who promote youth education and development, leadership development, cross-cultural understanding, and diversity and equity, to name…

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To Reach Audiences Authentically, Consider a Brand-Led Movement

In today’s crowded marketing environment, how can brands connect authentically with their audiences? According to Chris Bearg, head of strategy for Weber Shandwick Minneapolis, a brand-led movement can elevate the importance of issues critical to an organization’s success, without over-emphasizing…

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A Look Back At Telling Your Story 2018

  On April 20, Weber Shandwick Minneapolis hosted its annual Telling Your Story workshop for the 26th time. The workshop is a free, daylong event designed to help local nonprofits, as the name suggests, tell their organization’s story more effectively.…

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The Whole Idea: An Approach That Resonates Across Channels

Over the past decade, a shift has occurred in consumer behavior that requires marketers’ attention. Rather than responding to an ad and making a purchase, consumers have become engaged. They’re uncovering a brand’s entire existence, and buying what that brand…

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