Blog Archives

The Whole Idea: An Approach That Resonates Across Channels

Over the past decade, a shift has occurred in consumer behavior that requires marketers’ attention. Rather than responding to an ad and making a purchase, consumers have become engaged. They’re uncovering a brand’s entire existence, and buying what that brand…


Weber Shandwick Awarded Prestigious Industry Honors

While Hollywood’s awards season may have already wrapped-up, the communications awards season is in full swing, with Weber Shandwick getting off to a fast start for 2018. Ad Age recently published its 2018 A-List Agency Standouts list – which celebrates…


Bringing the Bold North to Life for Brands: Weber Shandwick and Super Bowl LII

The calendar may have flipped to spring, but Minneapolis and the greater Bold North are still celebrating a successful, albeit cold, Super Bowl LII. While our hometown Vikings didn’t make the big game, Weber Shandwick Minneapolis had plenty to be…


Weber Shandwick Minneapolis New Faces and Promotions

Over the past few months, Weber Shandwick Minneapolis has been pleased to welcome a number of new colleagues to our team, in addition to promoting some very well deserving existing colleagues. Evan Miller recently joined the organization as Vice President,…


New GM Lorenz Esguerra Takes Charge in Era of Transformative Change

Late last year, Lorenz Esguerra moved from Colle McVoy, where he led business development, to become General Manager of Weber Shandwick Minneapolis. The address is only a few blocks east, but it was a big step for Lorenz, a Philippines…