Financial Services

Deeply rooted experts with unparalleled knowledge of industry issues.

The Minneapolis office is home to our firm’s North American financial services industry practice.

We provide integrated public relations and marketing services to prominent financial services organizations around the globe. Our people have expertise in banking, retirement services, electronic payments, insurance, consumer financing, mortgage, asset management, taxes and government. Simply put, we know more about the financial services industry – and the financial behavior of consumers and how they make financial decisions – than any other agency in the world.

The 200+ professionals in Weber Shandwick’s financial services industry practice are at the forefront in engaging audiences using integrated social, mobile, digital and traditional communications strategies. Our success is built upon a deep commitment to client service, our community, creativity, collaboration, and engaging stakeholders in new and innovative ways to build brands and reputation. Weber Shandwick’s financial services practice serves some of the most recognizable financial brands and organizations in both the private and public sectors, bringing a strong strategic perspective that integrates insights and best practices from our worldwide network. We regularly receive industry recognition for transformational campaigns for well-known brands and organizations, both here in Minneapolis and well beyond.

We have developed a body of knowledge, best practices and expertise on how to market and communicate with audiences about all aspects of financial products and services, while also managing the issues that affect them. We develop and deliver content through our brand publishing approach to communications. Furthermore, the practice has built deep relationships with journalists and bloggers who cover the industry. Our professionals have worked in the financial services industry, which means not only do we know how to package ideas creatively to deliver messages with impact, we also have technical knowledge ensuring solid understanding of industry issues.


Blog Archives

Leveraging the Gen X Retirement Market: From Overlooked to Opportunity

Leveraging the Gen X retirement market: from overlooked to opportunity

As the first wave of Gen Xers turns 50 this year, this generation is well-positioned to receive retirement planning products, services and advice from financial services providers. Yet, an audit of U.S. financial company websites revealed that only half of…



Minneapolis office is active in national financial services industry organization

Weber Shandwick’s financial services industry practice has long been a powerhouse within our firm, and the Minneapolis office is especially proud to lead our firm’s dedicated financial services practice. Weber Shandwick has more than 200 professionals in the United States…