Government

Needle-moving campaigns steeped in research, advocacy and measurement.

Our team is at the heart of many of the most high-profile, award-winning public awareness campaigns conducted for federal government agencies.

During the past decade, our U.S. government work has included the highly successful and highly measurable Go Direct® campaign for the U.S. Department of the Treasury and Federal Reserve Banks; a robust communications and outreach campaign to launch the new Health Insurance Marketplace at HealthCare.gov for the Centers for Medicare & Medicaid Services; the launch of the Direct Express card for the unbanked population for the U.S. Treasury; the far reaching and transformational Army Strong campaign for the U.S. Army; major digital and marketing support for the Internal Revenue Service’s Taxpayer Advocate Service; the high-profile 2010 Census campaign for the U.S. Department of Commerce; the IRS e-file marketing campaign; a program for the IRS’s Earned Income Tax Credit; the United States Mint’s Presidential $1 Coin campaign; the 75th anniversary of the FDIC; a major initiative for the U.S. Postal Service designed to reach the nation’s small businesses; an employee engagement program for Fannie Mae; a major communications initiative for the Federal Retirement Thrift Investment Board, the largest 401(k)-like plan in the world; the 2015 launch of a campaign for a new retirement product for the U.S. Treasury; the Ready.Save.Grow campaign for the U.S. Treasury; and the 50th anniversary for the U.S. Agency for International Development, celebrating its founding by President John F. Kennedy’s administration.

We use research to understand and segment our audiences and then build innovative and highly integrated programs to reach and influence the right people in the right ways at the right times. By harnessing the power of trusted voices and turning them into advocates, we help change behavior and deliver measurable results.