Healthcare

Bridging the communications gap between medicine and business.

Today’s medical and healthcare leaders are united in their focus to drive down costs and improve care by reducing preventable complications, preventable readmissions, and adverse events; however, a key barrier to success is that business and medicine don’t always speak the same language. They share a mission – delivering high quality care that benefits the patients – but often have differing approaches for getting there. Communications strategies that align business objectives AND desired medical outcomes are important tools for today’s healthcare providers that can help bridge the language gap to improve care and reduce costs.

Our outcomes include helping a national professional society right a struggling QI program, which resulted in a 30 percent increase in participation among hospitals in one state and significant sponsorship funding from a payer. We also developed a strategy for a large community-based pediatric hospital to partner with a large insurer on a verified Level I pediatric trauma program. As a result of our approach, the hospital received $17.5 million in funding to build and finance the trauma facility and program, and also enhanced its national reputation by showcasing its leadership in an important pediatric public health space.

As the healthcare C-suite begins to grapple in earnest with the new requirements of healthcare reform legislation, we are uniquely poised to help clients demonstrate value and emerge as winners.



Featured

Blog Archives

FHA logo

Case Study: Setting a national example for quality healthcare, Florida Hospital Association

Over the past decade hospitals around the country have focused on improving patient safety and quality of care, helping patients heal more quickly and return home sooner, while saving costs. The Minneapolis office of Weber Shandwick’s Healthcare team has worked…

READ MORE >>


IMG_1074_thumbnail

If at first you don’t succeed, fail fail again: lessons from SXSW 2015

South By Southwest is certainly a meeting of firsts. I experienced my first virtual reality experience thanks to Google Cardboard (flying through trees!), my first oculus rift endeavor courtesy of NASA (walking on the moon!), and then there were the…

READ MORE >>


ACS 100+ logo CMYK

Case Study: Translating complex science into an engaging e-newsletter, American College of Surgeons

Since 2007, Weber Shandwick has partnered with the American College of Surgeons (ACS), the largest professional membership organization of surgeons in the world, to heighten visibility of its member contributions to patient care and make ACS a leading voice for…

READ MORE >>


AAP Logo

Case Study: Love the gums you’re with, American Academy of Periodontology (AAP)

Gum disease is a serious issue affecting one in two adults over age 30. Yet many do not know or understand the risk. Weber Shandwick and the American Academy of Periodontology (AAP) partnered to launch Love the Gums You’re With,…

READ MORE >>