Bridging the communications gap between medicine and business.

Today’s medical and healthcare leaders are united in their focus to drive down costs and improve care by reducing preventable complications, preventable readmissions, and adverse events; however, a key barrier to success is that business and medicine don’t always speak the same language. They share a mission – delivering high quality care that benefits the patients – but often have differing approaches for getting there. Communications strategies that align business objectives AND desired medical outcomes are important tools for today’s healthcare providers that can help bridge the language gap to improve care and reduce costs.

Our outcomes include helping a national professional society right a struggling QI program, which resulted in a 30 percent increase in participation among hospitals in one state and significant sponsorship funding from a payer. We also developed a strategy for a large community-based pediatric hospital to partner with a large insurer on a verified Level I pediatric trauma program. As a result of our approach, the hospital received $17.5 million in funding to build and finance the trauma facility and program, and also enhanced its national reputation by showcasing its leadership in an important pediatric public health space.

As the healthcare C-suite begins to grapple in earnest with the new requirements of healthcare reform legislation, we are uniquely poised to help clients demonstrate value and emerge as winners.


Blog Archives

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