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Lights, camera, cue The Nic

After producing several corporate and project-specific case study videos for The Opus Group®, Weber Shandwick Minneapolis’ video production team was up to the task to tell the story of The Nic on Fifth®. With a deep understanding of the significance…


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Case Study: Setting a national example for quality healthcare, Florida Hospital Association

Over the past decade hospitals around the country have focused on improving patient safety and quality of care, helping patients heal more quickly and return home sooner, while saving costs. The Minneapolis office of Weber Shandwick’s Healthcare team has worked…


Weber Shandwick celebrates industry awards at the 2015 Minnesota PRSA Classics

Weber Shandwick celebrates industry awards at the 2015 Minnesota PRSA Classics Weber Shandwick took home five awards at the 37th annual Minnesota Public Relations Society of America (PRSA) Classics Awards, which honors the state’s best public relations agencies and their…



If at first you don’t succeed, fail fail again: lessons from SXSW 2015

South By Southwest is certainly a meeting of firsts. I experienced my first virtual reality experience thanks to Google Cardboard (flying through trees!), my first oculus rift endeavor courtesy of NASA (walking on the moon!), and then there were the…


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Case Study: Translating complex science into an engaging e-newsletter, American College of Surgeons

Since 2007, Weber Shandwick has partnered with the American College of Surgeons (ACS), the largest professional membership organization of surgeons in the world, to heighten visibility of its member contributions to patient care and make ACS a leading voice for…