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If at first you don’t succeed, fail fail again: lessons from SXSW 2015

South By Southwest is certainly a meeting of firsts. I experienced my first virtual reality experience thanks to Google Cardboard (flying through trees!), my first oculus rift endeavor courtesy of NASA (walking on the moon!), and then there were the…


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Case Study: Translating complex science into an engaging e-newsletter, American College of Surgeons

Since 2007, Weber Shandwick has partnered with the American College of Surgeons (ACS), the largest professional membership organization of surgeons in the world, to heighten visibility of its member contributions to patient care and make ACS a leading voice for…


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Case Study: Love the gums you’re with, American Academy of Periodontology (AAP)

Gum disease is a serious issue affecting one in two adults over age 30. Yet many do not know or understand the risk. Weber Shandwick and the American Academy of Periodontology (AAP) partnered to launch Love the Gums You’re With,…


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Case Study: Dairy Management Inc.

Since 2001, Weber Shandwick has partnered with Dairy Management Inc. to help the dairy industry prepare for a crisis. We work together each year to ensure a higher level of preparedness at every point in the dairy supply chain. Programs…


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Case Study: Twin Metals Minnesota

At Weber Shandwick, we take great pride in deeply immersing ourselves in our client’s businesses and industries. Today, we have a well-established specialty focus in the mining industry, thanks to our eight year relationship with Duluth Metals and later, Twin…