Pro Bono

Weber Shandwick’s Pro Bono Program

Our giving program, aptly named Impact Project, is dedicated to bringing together our employees’ individual causes, our corporate resources and our professional skillsets to give back to our community at all levels. Our efforts range from providing a year’s worth of pro bono public relations services to one nonprofit annually to organizing half-day work projects throughout the year on behalf of nonprofits recommended by our employees as needing extra hands. Our efforts are channeled through three main programs: pro bono partnership, Telling Your Story workshop and Weber Shandwick On Loan.

MAITC Teacher Champions

Pro Bono Program: Our Team, Working for Yours

Our pro bono program is focused on supporting nonprofits in Minnesota that help to close the opportunity gap.  Their emphasis could be in a variety of areas from youth development and crisis intervention to diversity or educational programs. Each summer, eligible nonprofit organizations are invited to submit their application for consideration as our agency’s annual pro bono client. We select one nonprofit from those applicants and partner with them as we do with every account on our client roster. A 3-4 member account team works with the client throughout the year on a PR strategy, and we provide funding for the execution of that strategy. The organization we select as our pro bono client will receive communications consulting, training and services aligned with the organization’s needs. The primary goal is to direct the organization on a path to self-sustained communications after Weber Shandwick’s pro bono engagement has concluded.

Our 2018 pro bono client is AMAZE. Former clients include the Greater Minneapolis Crisis Nursery, Elpis Enterprises, Hammer Residences and People Serving People.

To apply for our 2019 pro bono client program

Go to the application


Blog Archives

Elpis Enterprises logo

Weber Shandwick selects Elpis Enterprises as its 2016 pro bono client

MINNEAPOLIS, January 22, 2016 – The Minneapolis office of Weber Shandwick has selected Elpis Enterprises, a St. Paul-based nonprofit organization that provides job training and career placement through paid work experience for homeless and at-risk youth, as its 2016 pro bono…


Hammer Residences: A strategic partnership

For nearly 30 years, our pro bono program has been one of the most coveted programs offered by the Weber Shandwick Minneapolis office. Each year we work on strategic initiatives for local non-profits who benefit from this service. This year,…


Hammer celebrates living beyond disabilities through 25 champions of the ADA video series

July marks an especially important time for the Minneapolis Weber Shandwick office’s pro bono client, Hammer Residences, whose mission is to help people with disabilities live life to the fullest. July 26 is the 25th anniversary of the passage of…


Good food for a great cause: Weber Shandwick supports Second Harvest Heartland

Weber Shandwick Minneapolis was proud to support Second Harvest Heartland’s 12th annual Dish: Cuisine for Change on April 30, a gala that raised funds to support the organization’s food shelf programs, hunger research initiatives and community partnerships. Weber Shandwick has…


Telling Your Story Workshop

Weber Shandwick celebrates 23 years of helping non-profits tell their story

  As part of an ongoing commitment to support local non-profit organizations in Minnesota, Weber Shandwick hosted its 23rd annual Telling Your Story workshop to equip non-profit professionals with storytelling strategies and communications best practices. The 2015 Telling Your Story…