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Weber Shandwick has named a new leader for its Minneapolis office — Lorenz Esguerra as executive vice president and general manager. In announcing the hire, Weber Shandwick said Esguerra was brought onboard for his experience in data-driven marketing and creative, which will help the agency provide more deeply integrated services.

“As we see the impact that data-driven, integrated marketing and communications approaches have on advancing our clients’ businesses, we are building leadership teams with the skills and experience that are taking that work to the next level,” said Sara Gavin, president of Weber Shandwick North America. “The diversity of expertise that Lorenz brings to this role will undoubtedly up-level what we deliver to clients in those markets and beyond.”

Esguerra has been in marketing for more than 20 years, most recently serving as managing director of Minneapolis’ Colle McVoy. He has held leadership positions at BBDO, Proximity and Blast Radius.

Rana Komar, president of Weber Shandwick’s central region added, “Lorenz brings a wealth of client experience, a focus on digital and integrated marketing, as well as a deep passion for storytelling – but also has a great experience in building, growing, integrating teams and driving innovation. And I know he’ll be infectious with his positivity and energy in charting paths for the Minneapolis office in 2018 and beyond.”

Please join us in giving a warm welcome to Lorenz Esguerra!



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