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Lessons from ISU’s Greenlee Summit

As the journalism landscape continues to evolve and the lines between earned, owned and social become blurred, it’s essential to stay up-to-date with the latest trends to best serve our clients. A few weeks ago, a team of Weber Shandwick…

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Meet Our New Team Members

Over the past few months, we’ve been lucky enough to add several new faces to our team. We’re always looking for more people to join us, so if you’re interested, check out our current openings. Elizabeth Anderson joined us in…

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The Whole Idea: An Approach That Resonates Across Channels

Over the past decade, a shift has occurred in consumer behavior that requires marketers’ attention. Rather than responding to an ad and making a purchase, consumers have become engaged. They’re uncovering a brand’s entire existence, and buying what that brand…

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Bringing the Bold North to Life at Super Bowl LII

The calendar may have flipped to spring, but Minneapolis and the greater Bold North are still celebrating a successful, albeit cold, Super Bowl LII. While our hometown Vikings didn’t make the big game, Weber Shandwick Minneapolis had plenty to be…

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New GM Lorenz Esguerra Takes Charge

Late last year, Lorenz Esguerra moved from Colle McVoy, where he led business development, to become General Manager of Weber Shandwick Minneapolis. The address is only a few blocks east, but it was a big step for Lorenz, a Philippines…

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