We’re honored to work with clients doing meaningful work in their communities and industries, and it’s an added bonus when that work is recognized by our peers. This spring, our clients and teams received a variety of national and local awards for their work.
At this year’s PRovoke SABRE awards, we were recognized with our client The Minneapolis Foundation with the SABRE in Executive Leadership for work on the Conversations with Chandra podcast. The series, hosted by SVP of Community Chandra Smith Baker, tackles some of the city’s most challenging problems, from racial disparities and discrimination to policing to equity and equality. The Conversations dive deep into an issue, ask tough questions and prod community participation. Each Conversation comes with a book list to encourage listeners to further explore the topic.
Recent episodes have included conversations with Dr. Yuself Salaam, one of the “Central Park Five” who spent seven years in prison for a crime he didn’t commit, and Andrea Jenkins, the first African American openly transgender woman elected to public office in the United States.
In just the first months after its launch, more than 2,800 listened to the podcast, leading to a 581% increase in visits to the Minneapolis Foundation’s website, as well as significant increases in social media engagement. The podcast led the Mayor of Minneapolis to request Chandra and the Minneapolis Foundation administer the Justine Damond fund, which was established to honor the memory of Ms. Damond, a Minneapolis resident who was killed by police. If you haven’t listened to this podcast, make sure to learn more and download the episodes wherever you get podcasts.
We also learned that our work with the American College of Surgeons and its Clinical Congress Daily Highlights newsletter was recognized with a National PRSA Bronze Anvil Award for Digital Newsletters. The American College of Surgeons (ACS) – the largest organization of surgeons in the world – hosts an annual scientific conference, Clinical Congress, designed to keep surgeons at the forefront of their field. To showcase in-depth, complex scientific studies presented during the meeting, ACS worked with Weber Shandwick and our Element Scientific Communications team to produce a daily e-newsletter.
In 2019, our onsite editorial team of scientific reporters, a managing editor, a copy editor, a video team produced seven editions of the newsletter with 40 highly complex articles, three feature stories and 27 videos in just three days. The newsletter, which reached more than 70,000 surgeons, achieved a 55% open rate, nearly four times industry average, and a click-through rate of 15.4%. The newsletter was read more than 217,000 times and also received more than 360,000 impressions on LinkedIn with a limited promotion campaign.
On the local level, we were honored with eight Minnesota PRSA Classics awards for our work with the National Pork Board, IEEE and the aforementioned Minneapolis Foundation and American College of Surgeons. The awards included Special Purpose Publications, Content Marketing, Newsletters, Brand Research and Insights and B2B Marketing for the National Pork Board, Multimedia for the American College of Surgeons, Feature, Speech and Public Relations Writing for IEEE and Digital Execution for The Minneapolis Foundation.
Lastly, for the second year in a row, The Star Tribune named our office a Top Work Place in the National Standard group – a recognition we’re all extremely proud of.
Congratulations to our client partners and teams on their impressive and meaningful work!