Clinton Forry has joined Weber Shandwick as Vice President of content strategy. Forry has 15 years of experience working at various firms, including Ameriprise Financial Services, Brain Traffic and Public Radio International. He strives to help clients create content strategies that tell good stories, from beginning to end – incorporating market and industry analysis, social media engagement, editorial content creation, information architecture and every other aspect of content marketing.
Forry brings his expertise in planning, producing and editing content across many media to Weber Shandwick’s growing network of creatives.
Asked about the essence of content strategy, he says, “Clients, businesses and organizations are pressured to do more and more to keep up with everything. My perspective as a content strategist is to do more of what’s right, and less of what’s not working. And that requires making hard decisions, some soul-searching and paying attention to other industry trends, analytics, and the like.”