Making a Difference: Weber Shandwick’s Pro Bono Program
Weber Shandwick has provided pro-bono public relations support to nonprofit organizations across the state of Minnesota for more than 25 years. We are proud of our record of service, and more importantly, the good that it has done in making our community a better place to work and live.
Our Team, Working for Yours
Each summer, eligible nonprofit organizations are invited to submit their application for consideration as one of our agency’s annual pro-bono client(s). We select one nonprofit from those applicants and partner with them as we do with every account on our client roster. A 4- to 6-member account team works with the client throughout the year on a PR strategy, and we provide funding for the execution of that strategy. The organizations we select as pro-bono clients will receive communications consulting, training and services aligned with the organization’s needs. The primary goal is to direct the organization on a path to self-sustained communications after Weber Shandwick’s pro bono engagement has concluded.
Impacting Education and the Environment
Our pro-bono impact program is focused on supporting two important causes in the state of Minnesota: environment and sustainability initiatives, and education. Weber Shandwick will select an organization as a pro-bono client for its strong commitment to tackling the problem of resource scarcity, or its devotion to creating access to high quality education and skill building opportunities. A successful applicant may, for example, give specific priority to sustainability implementation initiatives in communities or youth education outreach projects in Minnesota.
Recent clients have included Mentoring Partnership Minnesota, People Serving People and College Possible. To see an example of our pro bono work in action, check out this video highlighting our strategic partnership with Hammer Residences in 2015. For more information on qualifying for the program, click here.
*We are no longer accepting applications for our 2016 pro bono client program. Please check back next summer to submit your pro bono application for the following calendar year.