Telling Your Story

Telling Your Story


Weber Shandwick Minneapolis’s Telling Your Story is a free, daylong workshop designed to help area nonprofits, as the name suggests, tell their organization’s story more effectively. We do that by connecting local nonprofits with Weber Shandwick employees, and advising them on a variety of communications strategies. Throughout the workshop, experts in media relations, social media, content creation, creative and more discuss participating nonprofits’ communications challenges and give them tools to help build a sustainable plan to address them.

The 2019 workshop will take place on Thursday, May 2. Registration is now closed, but you can reserve a spot on the below wait list if any spots open up. If you have any questions, please send an email with your name, organization and contact information to


Keynote Speaker

We are thrilled to have Dana Nelson as our 2019 keynote speaker. Dana is an entrepreneurial leader who champions community partnerships and loves all things Minnesota. Most recently, as Vice President of Legacy and Community Partnerships for the Super Bowl Host Committee, Dana oversaw the charitable strategy and community relations for Super Bowl LII. She led a 52 week giving campaign in honor of Super Bowl LII, investing more than $5.5M in to improve the health and wellness of kids and families across Minnesota.

Prior to joining the Super Bowl Host committee, Dana was the founding executive director of GiveMN. As its “Cheerleader-In-Chief,” she led the launch of Give to the Max Day in 2009, which rallied Minnesotans around causes they care about and raised $14 million for Minnesota nonprofits and schools in one day.

As the founder and principal of DCN Strategies, Dana now works with organizations and leaders to make their big ideas come to fruition.


Breakout Sessions

Attendees of Telling Your Story will be able to take part in two of the following breakout sessions. Breakout sessions are assigned on a first come, first serve basis, so we’ll be asking you to select three options you’re interested in when you register.

Top Social Media Trends for 2019 (And How Your Brand Should Use Them)

New platforms, challenges and ways to reach audiences make 2019 an exciting time for social media. In order to thrive in this ever-changing space, your brand needs to adapt. We’ll guide you through the latest social trends and discuss how you can use them to reach key audiences.

Crafting a Communications Plan

The path to success of often most achieved when we have a map. For communications programs, this can be realized by crafting a thoughtful, strategic and detailed plan. Join us for a discussion on the ins and outs of developing communications plans from scratch – whether you are proactively planning an integrated program, reacting to an issue or crisis, or scoping out a year’s worth of communication strategies and tactics – every situation can be supported by putting pen to paper.

Oscillate Mildly: Developing Stable Strategic Foundations

When developing business and brand strategies, a stable foundation is infinitely useful. It gives you something to refer back to, something to measure and ideate against. It even gives you something to break (when appropriate). In this session, we’ll walk through a few practical ways to collect and organize information into that stable strategic foundation for your organization.

The Modern Media Landscape – Standing at the Intersection of PR and Social

In the digital age, Public Relations isn’t what it used to be. The lines for earned and paid media are increasingly blurred. Learn about the skills, collaboration, and tools to build an integrated media approach your organization can leverage for meaningful results.

Website Content that Works for You and Your Audience

Who likes hard-to-use websites filled with junk content? No one. This session will help you avoid that fate by identifying what sets you apart and how to effectively communicate it online. We’ll start you on the path to making great website content that serves the needs of your audience and your organization.

News Writing in the Age of the Internet

While it’s always great to get your name published in the mainstream media or a trade publication, your website or newsletter enables you to write your own stories. But writing a news story is quite different from writing a press release. We offer some tips on how the two forms of writing differ and how to bring more news value to your website and newsletters. We’ll also share elements of strong storytelling.

What is Visual Storytelling?

You may hear it referred to as a “visual narrative,” or just visual “imagery” You’ll see it expressed in still photography, design, illustration and video. It can take form in something as small as your logo, or as big as a 30-minute documentary.

It’s clear, a well-chosen or crafted visual that conveys emotion can be a powerful tool for your communications and organization as a whole. Simply put, Visual Storytelling is the expression of an idea in emotionally captivating visual format.

Media Relations: Tips for breaking through to Twin Cities News Outlet

Today media’s isn’t what it used to be. With the rise of influencers, social media and a quick news cycle, non profits need to evolve to keep up. Come to learn the basics of interacting with today’s reporters – specifically local reporters – and ways to think strategically about your contacts and ways to approach them.


2018 Telling Your Story workshop materials now available