Telling Your Story

Telling Your Story


Weber Shandwick Minneapolis’s Telling Your Story is a free, daylong workshop designed to help area nonprofits, as the name suggests, tell their organization’s story more effectively. We do that by connecting local nonprofits with Weber Shandwick employees, and advising them on a variety of communications strategies. Throughout the workshop, experts in media relations, social media, content creation, creative and more discuss participating nonprofits’ communications challenges and give them tools to help build a sustainable plan to address them.

The 2018 workshop took place on Friday, April 20, and featured a keynote presentation with KARE 11’s Jana Shortal. If you have any questions, please send an email with your name, organization and contact information to

2018 Workshop

Jana Shortal – Keynote

Jana B&WA full bakers dozen, plus TWO. That’s how many years Jana has worked as a journalist for KARE 11 news in Minneapolis – it is also the same amount of time she has spent wondering if she could ever really be that much needed addition to the now defunct Destiny’s Child. But she’s for sure gonna name her first child, Destiny, just to get remotely close to that brand.

Jana is from a town you’ve never heard of but it’s a 40 minute drive from St. Louis. She once sold her ten year anniversary gift from KARE 11 to an ex so she could buy a pair of Air Jordan’s. And her dog is named Vivian Ward. And yes, that Vivian Ward. She and Vivian heart Minneapolis so hard they sometimes cry about it when they take their morning walk.

You can see Jana weeknights on Breaking The News, KARE 11, at 6:30 pm. Photo credit: Ackerman + Gruber Photography.

Panel Discussion

Culture Tap — In today’s ever-changing trending topics, how can nonprofits stay relevant, mission-focused and leverage current trends in useful and strategic ways? This panel will feature non-profit executives who will discuss interesting ways they’ve seen success inserting themselves into trending conversations and how they’re sharing their stories in powerful and meaningful ways.

Meagan Bachmayer – Panelist

Meagan HeadshotMeagan Bachmayer is the Development Director at Milkweed Editions, an international nonprofit book publisher based in Minneapolis. Prior to joining Milkweed Editions in 2016, she worked in the office of U.S. Senator Amy Klobuchar, where she was Deputy State Director for Operations. Before working for the Senator, she served as Director of Marketing and Development for Women Winning, a group that advocates to elect more women to public office, and as Deputy Finance Director for the Minnesota House of Representatives DFL Caucus. She graduated from Gustavus Adolphus College in 2008 with a degree in Political Science.




Ryan Kroening – Panelist

Ryan HeadshotRyan Kroening is the Principal consultant and owner of Events by Lady K. He was born and raised in in Ladysmith, Wisconsin (part of the inspiration for the name Lady K), and moved to the Twin Cities to attend the University of Minnesota. He completed a Bachelor of Individualized Studies degree in Cultural Anthropology, Design, and Family Social Sciences.

Ryan has dedicated much of his life, and subsequently his career, to creating a better world for all. He’s been active in many social movements working for change. He believes that cultural competency and diversity aren’t just good things to talk about but should be at the center of how we live.



Kelly Puspoki – Panelist

kellyAfter 22 years as a consultant at a variety of integrated marketing agencies, Kelly made the switch to the nonprofit world to follow her passion for mission-driven work. As the vice president of communications at Greater Twin Cities United Way – one of the largest chapters in the world – Kelly has the privilege of serving on the executive team to drive major transformation related to the organization’s business model; the co-creation of solutions to ending poverty with the public, private and nonprofits sectors; and the development of a holistic approach to changing systems so people living in poverty have access to education, the workforce, food, shelter, health care and legal support.

Outside of work, Kelly also is active in lifting up the local community. She serves on the board of People Incorporated Mental Health Services, which provides integrated support to those living with mental illness, and she is a mentor for people going through addiction treatment at the Adult/Teen Challenge.


Pahoua Yang Hoffman – Panelist

Pahoua_creditPahoua joined the Citizens League in May 2014 to lead all efforts related to developing and advancing policy recommendations with the League’s members and partners. In December 2017, she became the seventh Executive Director of the Citizens League.

Prior to joining the Citizens League, Pahoua served as the Manager of government affairs and content administration with Twin Cities Public Television (tpt). For seven years, she led the station’s government relations, educating elected officials on tpt programs as well as monitoring policy changes affecting public broadcasting. Pahoua also worked with tpt’s production teams to plan and coordinate local media projects.

2018 Telling Your Story workshop materials now available