July marks an especially important time for the Minneapolis Weber Shandwick office’s pro bono client, Hammer Residences, whose mission is to help people with disabilities live life to the fullest. July 26 is the 25th anniversary of the passage of the Americans with Disabilities Act (ADA), which has allowed more freedom to the nearly 1,500 individuals Hammer serves and supports.
The passage of the ADA in 1990 helped assure equality of opportunity for individuals with disabilities, and prohibited discrimination against people with disabilities in public accommodations, services and transportation, employment, state and local government activities and telecommunications. It was the world’s first declaration of equality for those with disabilities, and it was a significant victory.
Weber Shandwick’s account team worked with Hammer, which was voted a Star Tribune’s top workplace for the sixth year in a row, to develop the concept of a “25 Champions of the ADA” video series and a public awareness campaign about living beyond disabilities (#BeyondDisabilities).
The ADA project is a month-long video series, running throughout July. It showcases stories by Hammer employees who help individuals live beyond their disability every day. Each day in July, leading up to the July 26 anniversary, Hammer is posting a video of a different champion on its social media channels to honor those whose role it is to serve individuals with disabilities. Each story highlights the impact and inspiration felt from working in such a rewarding career. KARE 11’s Lindsey Seavert showed up as a champion for the video series that Hammer produced. You can find the inspirational stories by following Hammer’s Facebook or Twitter accounts or check out the entire series on Hammer’s website.
You are invited to help support the cause by encouraging others to use #BeyondDisabilities in social posts. Beyond Disabilities is a public awareness campaign developed by Weber Shandwick and designed to help inspire and stimulate discussion on what it means to live beyond disabilities. The goal is to inspire individuals with disabilities, family members, friends and employees in the disability services field to share thoughts and stories on what it means to live beyond disabilities. Weber Shandwick is working with local media and the disability influencer community in the Twin Cities to help promote the campaign, which offers a chance for everyone – living with or without a disability – to share stories and photos of people living life to its fullest.
A formal celebration of the ADA anniversary is planned for July 26 at the Minnesota History Center.