Helping non-profits tell their stories

Weber Shandwick Minneapolis celebrates 24 years of Telling Your Story

Telling Your Story 2016

 Every year, Weber Shandwick Minneapolis opens our doors to local non-profits for a free communications and storytelling workshop. This year marked the 24th annual Telling Your Story Workshop, and the numbers continue to be a source of pride. In 2015, the event brought together 40+ non-profit professionals from 30+ organizations and 50+ Weber Shandwick volunteers.

But the impact of Telling Your Story extends far beyond these numbers. The day-long workshop fosters a deeper connection with our community and the chance to harness our expertise in addressing challenges and opportunities in today’s evolving communications landscape.

To start the day, special guests (and veteran storytellers) Joel Hoekstra (Refresh Content), Erica Hanna (Puke Rainbows) and Jen Westpfahl (St. Paul Pioneer Press), shared their insights on digital storytelling during a lively panel discussion. Later, Maureen Cahill, executive director of Smile Network International, delivered a moving keynote about her journey to the non-profit world and the life-altering humanitarian work her organization carries out every day.

Telling Your Story 2016

The workshop also offered interactive sessions on everything from visual communication tactics to key message development to community management best practices. Together, colleagues from Weber Shandwick Minneapolis channeled their passion for Minnesota’s non-profit community and their communications expertise to help attendees think strategically about creating stories that connect.

“This workshop was time well spent. I left inspired by what I learned, particularly about crafting key messages, and felt well-equipped to go back to the office and start implementing what I learned. Thank you!” – Kelley Welf, Wind on the Wires

Before wrapping up the day, non-profits were invited to participate in one-on-one consulting sessions with Weber Shandwick Minneapolis PR pros. The free sessions proved a hit – many non-profits said they planned to apply their newly-learned strategies in reinvigorating their work and mission.

The opportunity to receive the support and consultation from a gifted communication organization like Weber Shandwick was invaluable. We walked away with immediate action items and a renewed energy to share our story!” – Scott Ginn, Antioch Ministries

 As we look back, we share a huge “thank you” with all of the non-profit professionals who attended this year’s workshop and we look forward to welcoming new organizations in 2017 for our 25th annual Telling Your Story event. We look forward to serving as a resource for other local non-profit organizations in the year ahead through our annual pro-bono program and other efforts to support our local community.

Meagan provides strategic communications counsel to public affairs, corporate and nonprofit clients in a variety of industries. She is the chair of the 2016 Telling Your Story Workshop Committee.