Minneapolis Deepens Public Affairs and Change Management Expertise

Exciting news! Three senior hires have recently joined the Minneapolis office, deepening our expertise in public affairs and change management. Rachel Zakariasen, former director of change communications for Medtronic, joined as senior vice…

Clients and Teams Honored with Numerous Awards

We’re honored to work with clients doing meaningful work in their communities and industries, and it’s an added bonus when that work is recognized by our peers. This spring, our clients and teams received a variety of national and local…

Helping Appetite for Change Fulfill its Mission

In 2019, the Weber Shandwick Minneapolis pro bono program wanted to partner with an organization that focused on youth education initiatives that help close the education achievement gap. We found that partner in Appetite for Change, a…

Decline in Local News Exacerbates Divisive Politics, New Study Suggests

Newsrooms are shrinking and newspapers are folding. The political environment has become increasingly divisive. These two trends are deeply connected, according to a recent study in the Journal of Communications, and they are dangerous not…

Does Your Company Practice What it Preaches?

Employers today have a significant credibility gap. According to a survey conducted by our research division KRC Research, just 19% of employees perceive a strong match between how their employer presents itself externally and what they are…

Is ROX the new ROI? Measuring Brand Engagement In the Storytelling Age

In today’s digital environment, brands interact with customers across multiple touch points, on multiple channels and along unique journeys. In fact, customers are increasingly involved in helping co-create the brand experience when they…

Shrinking Newsrooms: PR Specialists Outnumber Journalists 6-to-1

Although it’s not news that the newspaper industry has been shrinking, it is startling to see that decline put into context relative to the public relations industry. Public relations jobs exceed reporting jobs by 6.4-to-1, according to…

The Culture of Journalism: Podcasts Go Behind the Paywall

The Golden Age of Podcasts, i.e. when it was possible to hear almost anything you want for free, may be ending as an increasing number of top podcasts go behind the paywall. One of the first big name programs to make the leap is David…

From KOLs to COLs: Reaching Connected Physicians

More than 80 percent of physicians hear about new technology and advances from colleagues, according to a survey by Wolters Kluwer Health. Brands wanting to engage in these peer-to-peer conversations are increasingly establishing relationships…

No Boundaries: London Calling

This year Weber Shandwick brought back No Boundaries, a program that provides a stipend and five extra PTO days to employees to pursue a personally and professionally enriching experience. Katherine Hauser, a member of Minneapolis’…

Meet Our 2018 Pro Bono Client, AMAZEworks

This year, the Weber Shandwick Minneapolis pro bono program was focused on supporting nonprofits in Minnesota working at the core of civility – organizations who promote youth education and development, leadership development, cross-cultural…