While Hollywood’s awards season may have already wrapped-up, the communications awards season is in full swing, with Weber Shandwick getting off to a fast start for 2018.
Ad Age recently published its 2018 A-List Agency Standouts list – which celebrates industry leaders for their bold creativity, lucrative business strategy and continual transformation – including Weber Shandwick for a second consecutive year. Publication staff lauded Weber for its growing roster of clients like Ancestry.com, Los Angeles’ Olympics bid, and the Bahamas Ministry of Tourism, among others. Most notably, the agency was praised for its Royal Caribbean solar eclipse stunt featuring “Total Eclipse of the Heart” singer Bonnie Taylor, and a 360-degree Excedrin migraine experience designed to help build empathy for sufferers. This marks the fourth time in five years that Weber Shandwick has been featured in the Ad Age A-List issue.
A few weeks ago, the Weber Shandwick Minneapolis team took home some hardware at the annual Minnesota Public Relations Society of America (PRSA) Classics Awards. Weber Shandwick on behalf of the American College of Surgeons (ASC) was honored in the Internal Communications and Newsletter categories for Operation: Newsletter, which is the daily scientific newsletter Weber Shandwick and its Element Scientific Communications team writes, edits and produces for the ACS Clinical Congress annual meeting. Weber Shandwick and ACS also won in the Feature, Speech and Public Relations Writing category for their Bringing Urgency to Trauma series. On behalf of client Honeywell, Weber Shandwick’s Honeywell Goes Live to Drive Demand Worldwide GoLive program won in the Integrated Programs (Technology) category.
In March, Weber Shandwick scooped a prestigious double-win with Large Agency and Agency of the Year honors at the 2018 PRWeek U.S. Awards. This marks the fourth consecutive year the firm has been honored as the top agency – a first in the history of the awards. Weber Shandwick also celebrated recognition across five campaign categories with clients GSK Consumer Healthcare/Excedrin, Chevrolet, Save the Children and Nielsen. The PRWeek U.S. Awards celebrate the best corporate, agency, nonprofit and education PR teams and the work they produced in 2017. In awarding Weber Shandwick agency of the year, PRWeek noted that Weber Shandwick’s strong track record is a result of a commitment to both “the agency’s culture and delivering client results.” Judges also praised the firm’s “exceptional client work, incredible diversity and culture, creative programming, and great leadership.”
The Ad Age and PRWeek honors are among several recognitions earned by the agency over the past year, including The Holmes Report’s Global Agency of the Year in 2017, and PRWeek’s Global Agency of the Year for three years running (2017, 2016, 2015).