Thanks to some world-class strategic and creative thinking, we’re continually adding to our trophy case. Take a look at some of the awards and accolades our staff has won this year.
In July, the 2017 edition of In Translation magazine for client Charles River Labs won an APEX Award for Publication Excellence in the Meetings and Event Materials category. Our own Jim McCartney, member of our Element Scientific Communications team, was a key writer for the inaugural issue of In Translation, Model Systems for Drug Discovery. Element Scientific Communications is an industry-leading team dedicated to communicating complex scientific and clinical issues through dynamic content and engagement platforms. The team is staffed by PhDs, an MD, MSs, several MBAs and former reporters and editors from a wide variety of publications.
In May, Weber Shandwick received a 2018 National PRSA Bronze Anvil Award of Commendation for work on behalf of client American College of Surgeons (ACS) for its Clinical Congress Daily Highlights newsletter. This program recognizes and honors the very best public relations tactics of the year. Weber Shandwick and its Element Scientific Communications team writes, edits and produces the daily science newsletter for the ACS Clinical Congress annual meeting.
The Weber Shandwick Minneapolis team took home some hardware at the annual Minnesota Public Relations Society of America (PRSA) Classics Awards, which was held in April. Weber Shandwick on behalf of the American College of Surgeons (ASC) was honored in the Internal Communications and Newsletter categories for Operation: Newsletter, which is the daily scientific newsletter Weber Shandwick and its Element Scientific Communications team writes, edits and produces for the ACS Clinical Congress annual meeting. Weber Shandwick and ACS also won in the Feature, Speech and Public Relations Writing category for their Bringing Urgency to Trauma series. On behalf of client Honeywell, Weber Shandwick’s Honeywell Goes Live to Drive Demand Worldwide GoLive program won in the Integrated Programs (Technology) category.
Weber Shandwick scooped a prestigious double-win with Large Agency and Agency of the Year honors at the 2018 PRWeek U.S. Awards held in March. This marks the fourth consecutive year the firm has been honored as the top agency – a first in the history of the awards. Weber Shandwick also celebrated recognition across five campaign categories with clients GSK Consumer Healthcare/Excedrin, Chevrolet, Save the Children and Nielsen. The PRWeek U.S. Awards celebrate the best corporate, agency, nonprofit and education PR teams and the work they produced in 2017. In awarding Weber Shandwick agency of the year, PRWeek noted that Weber Shandwick’s strong track record is a result of a commitment to both “the agency’s culture and delivering client results.” Judges also praised the firm’s “exceptional client work, incredible diversity and culture, creative programming, and great leadership.”
In February, Ad Age published its 2018 A-List Agency Standouts list – which celebrates industry leaders for their bold creativity, lucrative business strategy and continual transformation – including Weber Shandwick for a second consecutive year. Publication staff lauded Weber for its growing roster of clients like Ancestry.com, Los Angeles’ Olympics bid, and the Bahamas Ministry of Tourism, among others. Most notably, the agency was praised for its Royal Caribbean solar eclipse stunt featuring “Total Eclipse of the Heart” singer Bonnie Taylor, and a 360-degree Excedrin migraine experience designed to help build empathy for sufferers. This marks the fourth time in five years that Weber Shandwick has been featured in the Ad Age A-List issue.