Lynn Franz has joined Weber Shandwick as senior vice president and head of strategy. Franz comes to Weber Shandwick after 13 years at Mithun as senior vice president of strategic planning. Prior to that, she spent time in similar roles for Warner Music Group, Polygram and MartinWilliams.
As the lead of strategy for the Minneapolis office, Franz ensures that cultural, audience and brand insights are at the forefront of our ideas. Analyzing and interpreting data to isolate powerful strategies drives Franz each day; from that point onward, she works closely with our creative team and client leads to ensure brand ideas, experiences or content express the strategy.
When asked why Weber Shandwick?
Weber Shandwick is a great organization – few companies can claim to be at the top of both the Ad Agency list and PRWeek. I am excited to be a part of the Minneapolis office where “engaging, always.” is the ethos for how modern brands think, convey, do and believe. This is an incredible opportunity to combine two great worlds – the rigor of ad agency strategic planning and the story-telling approach of PR. It’s energizing to come to the office every day and help our clients move their brands forward in today’s changing environment.