Weber Shandwick’s ‘firebell’ receives MSPBJ Eureka! Award for Innovation

The Minneapolis/St. Paul Business Journal (MSPBJ) presented Weber Shandwick Minneapolis with a 2015 Eureka! award for the innovation of its proprietary crisis simulator, firebell. The award was announced May 15.

eureka_firebell drill

The Eureka! awards recognize ingenuity and activity of startups, new products and business transformations in a variety of industries, including finance, food manufacturing, health care, nonprofits, professional services and restaurants.

Weber Shandwick developed firebell in 2010, with a major platform rebuild in 2013. The new platform allows the agency more flexibility in how trainings are prepared and delivered to clients, to meet their custom needs.

“Innovation is not just about creating, it’s about solving challenges, and firebell does that,” said Eric Pehle, general manager of the Minneapolis office. “We created firebell to help us solve a problem for our clients — protecting a company’s reputation in a rapidly evolving and often volatile online communication landscape. More of our clients are better prepared to build and protect their reputation because of firebell.”

Since its creation, firebell has won numerous prestigious industry awards, including:

  • 2014 AdWeek Project Isaac Award for Invention
  • PRWeek Awards: Innovation of the Year, 2011
  • PR News Digital PR Awards: Best Digital Application, 2010

MSPBJ will share more information about why firebell was selected for the award at a ceremony in Minneapolis on June 25 and in the June 26 print edition of the publication.

Weber Shandwick is global and local. In Minneapolis, we spend our days crafting engaging, compelling, innovative content + experiences for clients big + small.